The serene landscapes of Kashmir were shattered once again on April 22, 2025, when a deadly terror attack in Pahalgam claimed the lives of 26 Indian tourists. The incident, claimed by The Resistance Front, a proxy of Lashkar-e-Taiba, has reignited national outrage and renewed calls for a non-violent economic movement under the banner #BoycottKashmir.
This is no longer just a hashtag. It is a peaceful form of resistance — an attempt to disrupt the flow of funds that may, directly or indirectly, sustain the ecosystem in which terror groups operate.
Why #BoycottKashmir Matters Now
The boycott movement is not aimed at ordinary Kashmiri citizens. It is a call for change — a push to sever the financial links between the booming tourism industry and the shadow of terrorism that still lingers in the region. Kashmir welcomed over 3.5 million tourists in 2024, yet repeated security failures expose the risks of unchecked tourism.
Tourism cannot continue as if terror is not part of the picture. When tourists are targeted, when lives are lost, the first response should not be silence or spin. It should be a complete review of how such tragedies are allowed to happen — and who benefits when they do.
Security Failure: Where Was the Army?
This tragedy raises urgent and uncomfortable questions. Where was the Indian Army when the attack occurred? Why were there no security checkpoints, no routine patrols, and no drone surveillance in one of the most sensitive areas of the country?
Eyewitness reports claim it took nearly an hour for the security forces to respond. This delay suggests either a gross failure of intelligence or an unacceptable lapse in preparedness. How did terrorists with heavy weapons enter a popular tourist zone without being detected? Why weren’t standard protocols in place to protect civilians?
In a region under constant surveillance, this level of failure cannot be dismissed as an accident. It reflects negligence, and the public deserves accountability.
Why Does It Always Happen Before Elections?
There is a pattern that is hard to ignore. Significant terror incidents in Kashmir have a history of occurring just before major national or state elections. This raises serious questions about whether political narratives are being shaped by tragedy. Is there a failure in preventing known risks, or is there something more systemic at play?
The Modi government owes the country more than just promises. It owes transparency. Every election cycle must not be accompanied by bloodshed.
Urban Voices and Celebrities Are Taking a Stand
In the wake of the attack, several public figures, influencers, and celebrities are quietly withdrawing from Kashmir-based promotions. Many are now voicing support for the boycott, arguing that scenic beauty cannot hide systemic failure. For them, this is not about politics — it is about safety, justice, and basic human accountability.
Peace Cannot Be Cosmetic
This is not a hate campaign. It is a peaceful protest rooted in conscience. The people of India are simply saying: we will not spend our money in places where our lives are not valued. Until the government ensures real security and addresses the deep-rooted failures in the system, the public has the right — and responsibility — to act.
Conclusion
#BoycottKashmir is not a reactionary movement. It is a demand for justice. It is a refusal to normalize a cycle where deaths are followed by statements and then forgotten. Until peace is restored and safety is guaranteed, Kashmir cannot be sold as a travel destination.
Tourism and terrorism cannot coexist. The government must choose which future it wants to secure.
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